Cass H Stern

Accomplished marketing communications and copywriting professional with 7+ years of experience developing content in the construction, digital media, not-for-profit, and retail industries. I have worked with clients of all sizes, from macro-influencers with 1,000,000+ followers to small corporations launching their first product lines. My experience includes creating innovative and engaging video, photo, and written content informed by industry research and each brand's unique personality.


Cassandra S.’s Services

Employee - 1980- Current

GEN NXT: Sam Berryman

In today's evolving landscape of skilled trades, where tradition meets innovation, Sam Berryman's journey into the masonry industry is not just a career choice but a testament to heritage, passion, and the profound rewards of hard work. Influenced by his

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GEN NXT: Khalib Kennedy

When it comes to choosing a career path, sometimes it's the unexpected opportunities that lead us to our true passions. For Khalib a young mason currently working for McGee Brothers, his journey into the masonry industry began with a chance encounter duri

Maximizing Masonry Project Success: How Early Involvement of Consulting Experts Mitigates Risks and Resolves Disputes

In the complex and ever-evolving world of construction, particularly in masonry projects, the expertise of consulting professionals can be invaluable. We spoke to James Gallagher, a seasoned consultant, who sheds light on how involving experts early in th

Social Media Marketing & the Masonry Industry

Learn more about marketing in a digital world with this informative article.

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Disciplines of the MCAA Certification Program

Learn more about the MCAA's certification program.

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Using MCAA Resources to Help with Onboarding

Learn more about the onboarding resources MCAA offers to members.

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Modern in the Middle: Brick, Glass, and Steel - Brick and Modernism with Prof. Michelangelo Sabatino

Modern in the Middle: Brick, Glass, and Steel - Brick and Modernism with Prof. Michelangelo Sabatino

Employee Onboarding: Safety

Employee onboarding is an important part of the hiring process. Brush up on the specifics.

Masonry Instructor Resources Hub

Discover more about the benefits of the masonry instructors resource hub.

MCAA Webinars Update

Here is a quick update on upcoming and on-demand webinars every can enjoy! See what's up and coming in the next few weeks as well as what you can enjoy any time in our on-demand section.

MCAA Communities: An Update

Want to know more about how MCAA Communities work? Check out our update on what has been the topic of discussion lately and discover more perks to being an MCAA member!

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Better Health Means Easier Work

Discover helpful ways to stay healthy and keep your body in shape for the job site.

MCAA Communities: Building Walls With Words

Learn more about another membership perk, the MCAA Communities page. Where members are able to chat with other industry professionals about real-life topics.

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MCAA Perks Update

Check out our update on membership perks and see where you could be saving money!

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A Brief History of the Mason Contractors Association of America

Learn about how the Mason Contractors Association of America was started. Discover the vast history of this significant organization.

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Member Sucess Stories: The MCAA Perks Program

From exclusive members-only savings on daily expenses like fuel to discounts on vital services like mobile phone services, MCAA’s Perks program was founded on the idea that your membership should work for you.

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Mystery of the Wandering Drip Edge

An ordinary, recently-constructed office building had stainless-steel drip edge pieces sticking out at odd angles looking like they were ready to fall off. Had there been a wind event? Or perhaps flying monkeys?

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Brick Manufacturing

The creation of brick has evolved from the traditional process. MASONRY takes a look at the evolution of brick manufacturing and highlights the Emil Bach home in Chicago.

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Game Changer: Ryan Shaver

Ryan Shaver’s new position with the North Carolina Mason Contractors Association is making strides to ensure our workforce is abundant for years to come.

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Harsco Acquires ESCO Interamerica

Harsco Corporation has acquired ESCO Interamerica, Ltda., one of Latin America’s engineering and equipment services providers to the infrastructure sector.

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Recovering With New Tax Breaks

The American Recovery and Reinvestment Act of 2009, a nearly $800 billion stimulus package, includes nearly $300 billion in potential tax savings.

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Affordable, Deductible 'YEEPs'

Whether you are thinking about tax savings or are merely in the market for new equipment, the end of the year is a good time to consider acquiring that equipment.

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Putting a Value on the Business

How much is your masonry business worth? Of all the things asked of contractors, placing a value on the masonry operation is often the most difficult.

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Tax Court O.K.’s Accounting for Profits

The U.S. Tax Court recently ruled that the Internal Revenue Service exceeded its authority in requiring a contractor to use the accrual method of accounting.

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Managing Growth

A masonry business that lacks realistic goals, manpower, time or other resources needed to manage growth will either lose customers or forfeit opportunity, if not both.

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