Wright Tool links with Morris Marketing Group

Words: Terry Taylor, Gene MorrisWright Tool, manufacturer of heavy-duty, professional-grade hand tools, announced a partnership with Morris Marketing Group (MMG), a full-service independent rep firm serving the southern states.

The new partnership not only opens a southern distribution center, MMG’s capabilities will deliver value — such as enhanced profitability and marketing support — to customers throughout the south.

The 42,000-square-foot distribution facility — located in Greer, S.C. — joins Texas and California as strategic distribution centers for the Ohio-based Wright Tool.

MMG, as an independent representative for Wright Tool, leverages the firm’s knowledgeable sales staff located in North Carolina, South Carolina, Alabama, Tennessee and Georgia.

"Wright Tool’s mantra is 'perfecting performance' for our customers,” said Terry Taylor, CEO and president, Wright Tool. “This partnership with MMG helps us realize that perfection. Like our other regional distribution centers in Texas and California, our southern distribution center can handle strategically stocked products based on our customer's vertical and geographic markets. Also, with MMG’s rock-solid reputation in the southern states, we will be able to serve our clients with a well-trained sales force.”

Along with fulfilling 98 percent of all orders in 36 hours or less, the partnership will help Wright Tool achieve greater profitability for its distributor customers, since the company offers better margins per dollar than competition in the marketplace.

"We are excited to work with Wright Tool, an American manufacturer that not only provides our end-users with the highest quality tools, exceptional service and on-time delivery in the business, but also a customer-centric company that helps its distributor customers be more profitable,” said Gene Morris, president and owner, MMG. "Together, we are going to improve the lives of our customers in the south.”
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