Masonry Magazine June 1964 Page. 9
Portland Sells Masonry In Homes
The Portland, Oregon area recently completed a most successful project, that of building a "Research Home" to exhibit to the public the various benefits of masonry construction. To most mason contractor groups, the construction of model homes have been successful at their outset, but in the final analysis have been a burden upon the association. This one in the Portland-Oregon area, however, was successful not only from the fact that 12,000 people went through the home, but during the first day the home was sold for approximately $45,000. This, in itself, constitutes a successful program, since the burden of selling the home was lifted and all efforts could then be focused on the original purpose of building the house that of promoting masonry in the Portland, Oregon area.
The "Research Home" was designed by C. J. St. Clair and the masonry work was done by L. C. Pardue, Inc. Built on a 72 by 150-ft. lot, the home contains over 2,000 (continued on page 21)
The dining room photographed from the kitchen area shows the Artistic Stone exterior wall to the left with sliding doors to the terrace. The back wall of the fireplace is seen with the living room beyond.
MASONRY June, 1964
Typical of the fine publicity received by the UMA during the construction of its "Research Home" is this montage of newspaper clippings on the groundbreaking ceremonies.