Masonry Magazine April 1964 Page. 19
All In The Wall
Zonolite is telling the story of the insulated masonry all in a new 16mm color film, "It's All In THE Wall." The film demonstrates the benefits derived by using water-repellent vermiculite insulation in the cores or cavities of masonry walls. Examples show savings in heating and cooling costs, and the reduction in mechanical equipment made possible by insulation.
The versatility of modern masonry construction is detected through original architectural designs of proto-type buildings, including a school and motor hotel. Design commentary is provided by architect Stanley Tigerman. Water-repellent verimiculite's benefit as a sound conditioning agent in partition walls is also discussed. On-the-job scenes illustrate the ease and rapidity of installation. A round-up of outstanding construction projects across the country that have been insulated with water-repellent vermiculite climaxes the 15 minute film.
To reserve your free showing, write Zonolite Division, W. R. Grace & Co., 135 South LaSalle St., Chicago 3, Illinois.
A very demure young lady, who was traveling in a railway train, was asked by a man sitting next to her whether she believed every word in the Bible.
"Yes," she replied, "I do!"
"Surely," exclaimed the man, "you don't believe that Jonah was swallowed by the whale?"
"I do," she answered, "and when I get to Heaven I'll ask him about it."
"But suppose he's not in Heaven?"
"Then you ask him," was the reply.
NEW WESTERN
MASONRY
CUTTER
for
• STONE
• BRICK
• MARBLE
INCREASES PRODUCTION
REDUCES COSTS
12 and 30 TΟΝ
MODELS AVAILABLE
WRITE: DEPT. MCN-464-WC
WESTERN EQUIPMENT DIV.
DOUGLAS MOTORS CORP.
1234 No. 62nd St., Milwaukee, Wis. 53213
KEYWALL
GALVANIZED MASONRY
REINFORCEMENT
Gives greater
crack resistance
Adds strength
at lower cost
Write for additional information
KEYSTONE STEEL & WIRE CO.
Peoria 7, Illinois
ASONRY April, 1964
THIS SEARS STORE SAYS "WELCOME"...
BOYER'S ADDED THE SMILE!
One of the many reasons behind the success of Sears, Roebuck and Company is their modern, convenient retail outlets. Their belief, and it's confirmed every day by millions of shoppers, is that clean, inviting facilities are conducive to customer acceptance of their reputation for quality merchandise.
The Sears store shown in the above unretouched photo is located in Richmond, Virginia. This modern structure is only a few years old, but in those years an unavoidable accumulation of dirt, grime and stain had marred the neat appearance of this otherwise attractive retail store. Using Boyer's Restoration Cleaner, Sears Roebuck found that restoring the original cleanliness to their building was no problem at all. Boyer's Cleaner quickly, easily, safely and economically gave the building a like-new look thus adding a "welcoming smile."
Boyer's Restoration Cleaner tackles tough tasks like this one every day. A simple application by brush and rinse with cold water dissolves dirt and carbon atmospheric stains, pigeon droppings and similar soilings from even the most porous brick, sandstone, polished and unpolished granite, marble, glazed and unglazed terra cotta ... nearly any masonry surface with a dirty face. And Boyer's washes clean without discoloration.
See for yourself how you can save up to 50% as compared to obsolete steam cleaning and sandblasting with Boyer's Restoration Cleaner. Write or call for a free test sample of Boyer's Restoration Cleaner. There's no obligation.
Address department 40
(4373)
BI
BOYER
INDUSTRIES
INCORPORATED
1040 CHELSEA TRAFFICWAY P. O. BOX 437
KANSAS CITY, KANSAS 60104 913-MAfair 1-0244
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