Masonry Magazine October 1992 Page. 44
PEOPLE IN THE NEWS
Bruce I. Cantor has been named New York regional manager by PermaGrain Products. In his new position he'll be responsible for contact with architects and designers in the New York metropolitan area, as well as working closely with distributors in and around New York City.
Martin Coyne, formerly managing director of JCB's joint venture company with Sumitomo of Japan, has been named chief executive of JCB Incorporated's worldwide organization. Coyne replaces Gilbert Johnston who is scheduled to retire next year after thirty years of service with the company.
Lauren E. Daly has been appointed the Los Angeles territory manager by PermaGrain Products. In her new position, Ms. Daly will represent the entire company line to the architectural and design community in southern California.
Stephanie Staub has been appointed credit manager by Trenwyth Industries, with responsibilities for establishing credit policies and collecting on delinquent accounts. Richard Collins has joined Trenwyth as regional salesmanager, covering southern Michigan, northern Ohio and Indiana. Richard D. Borris has been appointed regional salesmanager and Lesley Borris has been appointed architectural representative in the states of Kansas, Missouri, Nebraska and Iowa by Trenwyth. Richard and Lesley are a father daughter sales team.
Construction Specifications Institute officers elected for fiscal year 1983 terms were: Thomas I. Young, president (Smith, Hinchman and Grylls, Detroit, Michigan); Jerome H. Alciatore, president-elect (Alciatore Associates, Metairie, Louisiana); Sheldon B. Israel, immediate past-president (Apec Tecon, Boca Raton, Florida): Peter J. Monterose, vice president (McDonald and Monterose, Stittville, New York); John C. Arant, vice president (Dow Chemical. Atlanta, Georgia), and William F. Riesberg, secretary (Wiliam Riesberg, Charleston, South Carolina).
Selling Advantages of Masonry
Leading cement producer targets key decision makers to explain merits of masonry materials and applications.
LA FARGE CORPORATION, a leading North American cement producer, has put in place an extensive masonry promotional and educational campaign that reaches a number of target audiences including allied masonry contractors and producers, architects, engineers, developers, municipal planners, university students and professors.
"Through educational seminars, presentations and trade shows, LaFarge is reaching out to key decision makers to explain the merits of masonry materials and their applications," states Jim Bonk, the company's corporate director of development. "Moreover this campaign enales us to work more closely with our masonry partners, to provide them with promotional advice and expertise when requested."
Recognizing that many members of the design community are unfamiliar with the attributes that make masonry products preferable building materials, LaFarge has targeted them in its marketing efforts. Sales and marketing personnel within the company have been extensively trained to sell the advantages of masonry construction, including fire safety, lengthy life cycles, and cost benefits. Masonry construction has always received the the highest of ratings in fire safety tests. Brick and block wall units offer non-combustibility, containment in the event of a fire, and consistently strong performance and durability.
Masonry/specialty product cement salesmen in the company's Great Lakes region spend twenty percent of their time promoting industry materials to non-traditional customers in the design community-individuals who can influence the directions that residential, commercial and municipal construction will take.
According to Freddy Chiarlanza, LaFarge's northeastern marketing manager, the company routinely invites architects and engineers to seminars about specifying masonry materials. "We can help the architect get the exact mortar color he wants, and the appropriate cementitious products to guarantee structural integrity," says Chiarlanza. The company also supports educational programs within various universities. Through such programs the company reaches the architects and engineers of tomorrow and influences construction designers for years to come.
Lafarge is working closely with allied industry organizations-such as the Mason Contractors Association of America, the National Concrete Masonry Association and the Brick Institute of America-in achieving these goals. "Our ultimate goal," says Bonk, "is to expand the masonry construction market and product applications-a win-win for everyone in the industry."
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