Masonry Magazine June 1996 Page. 29
Two New Publications, Designed Especially for you... The Mason Contractor
MARKETING MANUAL BUSINESS PLANNING
"This easy to read manual provides a clear understanding of marketing concepts and step by step guidance for using various marketing options."
Brad Procter
Nashville, TN
MCAA
A Must for Every Serious Mason Contractor
The MCAA Marketing Manual contains four sections to help you implement Marketing Objectives. Section A gives an overview of marketing and business development. Section B Identifies the various marketing tools. Section C is formatted for developing your own marketing plan. Section D focuses on personalizing and making your marketing plan successful.
The MCAA Successful Planning for Mason Contractors contains four sections to help you organize your planning and business objectives. Section A focuses on what planning is and why it is important. Section B summarizes the six major areas of business planning. Section C is a workbook to guide you in solving problems and identifying opportunities. Section D focuses on the effective use of the various plans.
40.00 members
60.00 non members
CALL 800-536-2225 TO ORDER
40.00 members
60.00 non members
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MAIL TO: MASON CONTRACTORS ASSOCIATION OF AMERICA
1550 SPRING ROAD, SUITE 320, OAK BROOK, IL 60521
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MASONRY-MAY/JUNE, 1996 29
SUCCESSFUL PLANNING FOR MASON CONTRACTORS
"It's very easy to get trapped into thinking only of the present... This manual's work book format makes it a great tool for planning future objectives."
Doug Nichols
St. Louis, MO