Masonry Magazine July 2004 Page. 59
Get in your prospect's face and stay there.
Completed projects and then hung the photographs gallery-style, creating a presentation of both the masons' and artist's work?
Or, create puzzles out of your best work and use them as a promotion. When the person finishes the puzzle, your home, company and contact information is clearly revealed with some call to action such as: "Let us put the pieces of your new home together."
For one of my online companies, I created a business card that looked professional but carried only one line: my web site address. Whenever I go into a restaurant or other public places, I leave a few around for people to pick up. I'm banking on the "curiosity kills the cat" factor for this one to work.
Some of the most fun I've had in the marketing business is sitting in a room with other creative people and brainstorming ideas for promotions. You'd be amazed at what comes up, and often it's a good enough idea to develop another successful marketing promotion. Just make sure if you are brainstorming not to let any critics in, otherwise you kill the process.
Remember that no one understands your business, customers and prospects like you do, and that unique ideas bring the most attention and get you free public relations. And, we all know how valuable that can be.
Cathy Lee Taylor is a marketing and sales consultant with over 20 years experience. She specializes in strategy and plan development as well as management of communications and public relations programs in both the high-tech and small-business sectors. She can be reached at Creative Communications: creative communications@cox.net.
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July 2004
Masonry 57