Masonry Magazine April 2008 Page. 38
CASE STUDY
KNOW YOUR COSTS
A bricklayer's journey to creating Trademen's Software
When most people look at a masonry structure, they appreciate its warmth and beauty. Whether its brick or split face, stone or specialized veneer, masonry's lasting character evokes a sense of enduring quality. Yet, when a masonry contractor passes that same structure, he may see much more. To be sure, he will notice the design and workmanship. However, his experience drives him to something deeper. He knows that behind every structure is a story, and behind every story is a contractor whose passion and dogged persistence literally willed that structure into being.
This passion and persistence is not only true of masonry structures, but also of the products associated with the masonry industry. When you hold a good trowel in your hand, you appreciate the feel, the flexibility of the blade and the balance. Yet, like most folks, when they admire a masonry structure, it's easy to miss the story behind the trowel a story that begins with an inventor whose passion and persistence literally willed that product into being.
Bill Pacetti
36 Masonry
April 2008 www.masoncontractors.org
The Voice of the Masonry Industry