Terex Partners With ESPN Wide World of Sports Complex
Words: Matt Fearon Terex Corp., the manufacturer of Genie branded products, signed a long-term strategic alliance with ESPN Wide World of Sports Complex to be the official lift equipment provider to the ESPN Wide World of Sports Complex at Walt Disney World Resort in Lake Buena Vista, Fla.
Genie lift equipment provides solutions to ESPN Wide World of Sports Complex for a variety of application needs on a daily basis. Genie scissor and boom lifts are regularly used as elevated platforms for cameras and camera operators to tape and broadcast sporting events at the sports complex. The lifts are also used to perform ongoing maintenance at the 255-acre site. Additionally, Terex branded light towers will light up popular run Disney races that take place throughout the theme parks each year.
To commemorate the sponsorship, Terex has custom painted a new Genie S-60X telescopic boom as a way to inaugurate the alliance. It is an airbrushed boom by renowned artist Tim Norris. The boom’s unique sports-themed motif is interwoven with special Disney-inspired details that highlight the relationship between Terex and ESPN Wide World of Sports Complex. The boom will be on display at the sports complex when not in use.
"We are thrilled about this new relationship with ESPN Wide World of Sports Complex and look forward to working with them in the upcoming years,” says Matt Fearon, president, Terex Aerial Work Platforms. “Our new alliance is one of the many exciting opportunities we have ahead of us to strengthen the Genie and Terex brands globally.”