Fraco Opens Window in Arabian Peninsula
Words: Armand Rainville
Fraco Products Ltd. has been approved as the preferred supplier of mast-climbing work platforms for the Barwa Commercial Avenue mega project in Doha, Qatar. ??
Fraco was selected by Alumco Qatar and Reem Emirates Aluminum LLC, the fa??ades sub-contractors who will provide aluminum cladding, curtain walls and glazing works for all five types (phases) of an eight-kilometer-long fa??ade. The contract first concerns the delivery of 20 units of the ACT-8 platform, Fraco’s leading mast climbing work platform model. Fraco expects to deliver an additional lot of 54 units by July 2010.
The whole contract exceeds a value of $7 million. As mentioned by Armand Rainville, chairman of Fraco, “That agreement is the result of two years of tireless efforts by our dealer in Qatar, SkyClimbers Limited, to position Fraco’s equipment in the Arabian Peninsula. Being involved in the development boom of Doha is an incredible opportunity for our company. In fact, that project is consequent with our geographical market development strategy, and is in accordance with our market segmentation approach, which targets commercial, oil and gas, and industrial areas.” ??
The Barwa Commercial Avenue project
Located in the southern outskirts of Doha, the Barwa Commercial Avenue is set to transform the project area into commercial complexes, showrooms and homes. As part of this mixed-development project, Barwa will offer about 600 retail spaces and about 850 residential units and offices for occupation, as well as various service centres and amenities. The first 20 units will be used on a 2.2-km segment of Barwa Commercial Avenue. This first portion is dedicated to Alumco Qatar (Building Type 3, 4 and 5) and includes the installation of 31,000 square meters of aluminum cladding and 48,500 square meters of stick system curtain walls, windows and doors. This portion of works is due by mid-2011.